International Marketing Author: Amazon Prime | Language: English | ISBN:
0073529974 | Format: EPUB
International Marketing Description
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
- Hardcover: 736 pages
- Publisher: McGraw-Hill/Irwin; 16 edition (September 28, 2012)
- Language: English
- ISBN-10: 0073529974
- ISBN-13: 978-0073529974
- Product Dimensions: 10.9 x 8.6 x 1 inches
- Shipping Weight: 3.4 pounds (View shipping rates and policies)
Extremely expensive text book, definitely not worth purchasing if your professor does not give assignments. If you have library access I'd use it there.
By D. Marshall
This is a great international marketing textbook that has many real world examples, and makes the reading very interesting. There is a lot I learned form this text book. The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra.
By Adam Silvia
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