International Marketing, 16th edition Author: | Language: English | ISBN:
B00DC8507U | Format: PDF
International Marketing, 16th edition Description
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics,
International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
- File Size: 87689 KB
- Print Length: 736 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Business And Economics; 16 edition (January 1, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00DC8507U
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #122,635 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #10
in Kindle Store > Kindle eBooks > Business & Money > International > Global Marketing - #26
in Books > Business & Money > International > Global Marketing - #41
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Multilevel
- #10
in Kindle Store > Kindle eBooks > Business & Money > International > Global Marketing - #26
in Books > Business & Money > International > Global Marketing - #41
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Multilevel
Extremely expensive text book, definitely not worth purchasing if your professor does not give assignments. If you have library access I'd use it there.
By D. Marshall
This is a great international marketing textbook that has many real world examples, and makes the reading very interesting. There is a lot I learned form this text book. The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra.
By Adam Silvia
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