Framework for Marketing Management Author: Amazon Prime Sign in to turn on 1-Click ordering | Language: English | ISBN:
0132539306 | Format: PDF
Framework for Marketing Management Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
- Paperback: 360 pages
- Publisher: Prentice Hall; 5 edition (March 3, 2011)
- Language: English
- ISBN-10: 0132539306
- ISBN-13: 978-0132539302
- Product Dimensions: 9 x 7.4 x 0.6 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.
By Sasha66
This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
By Robyn
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