Framework for Marketing Management, A Author: Kevin Keller Philip Kotler | Language: English | ISBN:
B008VIXZSW | Format: PDF
Framework for Marketing Management, A Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
- File Size: 6925 KB
- Print Length: 360 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Prentice Hall; 5 edition (March 14, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B008VIXZSW
- Text-to-Speech: Not enabled
X-Ray for Textbooks:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #82,921 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #28
in Books > Business & Money > Marketing & Sales > Marketing > Product Management
- #28
in Books > Business & Money > Marketing & Sales > Marketing > Product Management
It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.
By Sasha66
This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
By Robyn
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